https://www.emmaleyden.org/resume daily 0.75 2024-12-02 https://www.emmaleyden.org/contact daily 0.75 2021-06-30 https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1625082126704-8J23SZV5R11BKSNXLJ9V/Fave+2.jpg Contact https://www.emmaleyden.org/pick-her-up-basketball daily 0.75 2020-03-16 https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583182220135-MBRENC799X2XJHAFX2YP/group%252Bpic%252B1.jpg Pick Her Up Basketball Pick Her Up Basketball (PHU) is the only structured weekly women's pick up basketball organization in the San Francisco Bay Area and has now scaled into a community of over 400 women. Founded in 2016 to address a need for women to have a place to play basketball after college. PHU is designed to provide an end-to-end experience for female basketball players to easily meet one another, engage in sport in a casual setting, and find community in a rare all-female environment. https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583167670760-NLKW3N4XYVBU2NS7EG60/IMG_2901.jpeg Pick Her Up Basketball https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1584323700964-XS0YOTUEVATAN3KY87FS/IMG_0494.jpeg Pick Her Up Basketball The very first PHU run - March 12, 2016 https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583166080590-0ONOQI62V6L0EJZ3XB2V/Screen+Shot+2020-03-02+at+8.06.11+AM.png Pick Her Up Basketball https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583166173105-VOZGXF3W956EMKSTLF93/IMG_2899.jpg Pick Her Up Basketball First idea tree sketches, strategizing how the core user needs & PHU interact. https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1584324647409-4G594EC13EBELBPQQAYO/IMG_0266.jpeg Pick Her Up Basketball https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583166915422-JCLKEH8XAXTAE9YUM9YJ/DFCD455E-B6C2-492C-86A5-32C3871F51EF.jpeg Pick Her Up Basketball Stickers https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583166875211-EWVP0PTPLNB7A0UFT3NZ/Screen+Shot+2020-03-02+at+8.32.00+AM.png Pick Her Up Basketball Graphic design by Fannie Ko https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583167816460-9JLDARRANZLL16IN1TN3/Asset+5.png Pick Her Up Basketball Logo created in collaboration with Fannie Ko https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1582582496350-QP3066RMH35UFVUXY208/IMG_3006.jpg Pick Her Up Basketball https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1582582513170-GOC5YIFVBY5Y3UCGB7ZA/Screen+Shot+2017-09-17+at+11.57.11+AM.png Pick Her Up Basketball Oakland Tribune cover story https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1582582530043-K0TD2RDQ8MXKEE4KYBYQ/IMG_2995.jpeg Pick Her Up Basketball Comcast TV interview https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1582582543327-Q07YBVCM1CUAD1VTXMRA/oakland+tribune+pic.png Pick Her Up Basketball Oakland Tribune cover story https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1582582879781-Y5NOJI9C3GIS1KMGYA4T/Screen+Shot+2020-02-24+at+2.20.43+PM.png Pick Her Up Basketball Hoopsmaps Vlog https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1582583571266-7Q7GLE7UZ9C1FSAL92FF/Screen+Shot+2020-02-24+at+2.32.37+PM.png Pick Her Up Basketball Featured on The Vertical Podcast https://www.emmaleyden.org/tuklung-blog daily 0.75 2020-02-23 https://www.emmaleyden.org/chinese-blog daily 0.75 2020-02-24 https://www.emmaleyden.org/travel daily 0.75 2021-05-09 https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1582489232506-8O52NWF5XJNEX25MRYJ7/IMG_0167.jpg Travel https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583164266224-HQ0QH9OE8WRL4TABM8CV/IMG_9423%2B2.jpg Travel https://www.emmaleyden.org/sports-bra-ux-research daily 0.75 2021-05-09 https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583027027225-29EXH561R38USQWW9PS9/katherine+interview.png UX Research https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583027427303-OF8Q8EQXI4QLH9YW63KQ/stephanie+interview.jpeg UX Research https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583027051707-AQ9FXK1C2UFT6P5FXA9M/cici+interview.png UX Research https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1582578163950-7CVL4GUSX5FNOF2QPTP6/IMG_5017.jpg UX Research https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1582577806816-1KVFCIWJ37RX8H4BO2NW/IMG_5043.jpeg UX Research https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1582578042279-TD1BNHH31NMNYPHX6FR8/IMG_5067.jpeg UX Research https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1582578068353-0RGM1Y0EC6O9N2C5U30X/IMG_5074+2.jpeg UX Research Post-its organized by themes and topics on my bedroom wall https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583024039689-UBMP3BVBH56C32QEP1QN/IMG_5112.jpeg UX Research Customer journey providing insight into steps before web browsing. https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583029674323-QT3UKECSPCLGNOEBXPAW/Screen%2BShot%2B2020-02-29%2Bat%2B6.24.57%2BPM.jpg UX Research 2. Change model photography order so that when she’s shopping on a directory page she will sees both front and back shots quickly and easily https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583029712345-NI4293LABU5UPZBF51MG/Screen%2BShot%2B2020-02-29%2Bat%2B6.25.34%2BPM.jpg UX Research 3. Endless opportunities to market sports bras in non-bra categories https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583029641606-YO0HY43BZWU9ERCER8C9/Screen%2BShot%2B2020-02-29%2Bat%2B6.25.05%2BPM.jpg UX Research 1. Introduce Shop By Activity category section below Shop By Size section in left navigation https://www.emmaleyden.org/reviews daily 0.75 2021-05-09 https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583214292625-107CW49U4JZZRBX48LXQ/Screen+Shot+2020-03-02+at+9.44.40+PM.png Reviews https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583212919867-430OHWTNJR87V65W901C/Screen+Shot+2020-03-02+at+9.21.42+PM.png Reviews https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583214157813-AKVXT3D9SHRVKSSXGYDX/Screen+Shot+2020-03-02+at+8.59.38+PM.png Reviews https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583212783096-59SMKYJH5W9SM3G089XP/Screen+Shot+2020-03-02+at+9.19.26+PM.png Reviews https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583213810075-N8X7DSOZG6Z0YH1AT7H9/Screen+Shot+2020-03-02+at+9.36.35+PM.png Reviews https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583213771424-NE8Q3UQ8LENLSSISQTYD/Screen+Shot+2020-03-02+at+8.59.28+PM.png Reviews https://www.emmaleyden.org/my-story daily 0.75 2022-08-27 https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1620527975309-P2KFQILRVAU28DXSHM1O/Screen+Shot+2021-05-08+at+7.38.29+PM.png About https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583013082933-WOZ5E4W1XLSM09Y52DLH/pic064.jpg About https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583008302007-HAA7RWFWED61OJHJUHV9/DSCF0035.jpg About https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583826090785-DQU05D4LC98A6PNFJQ3W/world_map.png About https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583013034454-NIQ26559VHJW32MV5CAJ/19533_478542300552_902610552_10931710_2026221_n-1.jpg About https://www.emmaleyden.org/title-nine-ab-testing daily 0.75 2021-05-09 https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583253916162-J2TGTVFH3WZIN0LZ580G/Screen+Shot+2020-03-03+at+8.39.46+AM.png AB Testing https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583254226404-CYACVUY789JS0CMD7SHY/Screen+Shot+2020-03-03+at+8.50.16+AM.png AB Testing https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1584329862782-J351K64CBWTHXV4T2RSC/swiftsnap.png AB Testing https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583253878980-N3UN32NQIHF977EPFX29/Screen+Shot+2020-03-03+at+8.40.20+AM.png AB Testing https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1584330414108-AFHL5XC87MG9U0059GU8/mobile_checkout.png AB Testing https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583253364447-O3Q5B60HFAH1TG1T3NMC/Screen+Shot+2020-03-03+at+8.34.51+AM.png AB Testing https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583253388843-4Y2UUSQEL993Y0KASKRX/Screen+Shot+2020-03-03+at+8.35.36+AM.png AB Testing https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583251968522-V45ZMSB7OMD8V2R48YZC/Screen+Shot+2020-03-03+at+8.12.26+AM.png AB Testing https://www.emmaleyden.org/portfolio daily 0.75 2021-05-09 https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1620540495109-NIOXP8Z1JMS2GM3OCUV8/Screen+Shot+2021-05-08+at+7.09.18+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1620539660904-BIFQWV96V2P38WJKNM5Y/Screen+Shot+2021-05-08+at+10.53.31+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583163936512-NYTE1V7WDRBQ6K6JPPNP/womenspickups_aug13-1.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1620573915130-64C4Z6SO6ALS1I1P9UTE/Screen+Shot+2021-05-08+at+7.19.11+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583218105194-IE13D5JDDMJEFD7K5MH9/Screen+Shot+2020-03-02+at+10.48.11+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1583164091440-KYL45U8XV91TBGU4TCJ4/katherine%252Binterview.jpg Portfolio https://www.emmaleyden.org/ideo-u-option-paralysis-project daily 0.75 2021-05-09 https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1620577230624-3XM2GNY19VLQBNMSAK1R/Screen+Shot+2021-05-09+at+9.20.09+AM.png IDEO: Option Paralysis Project https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1620576546630-68WR4A1O70HXX55M6AT1/Screen+Shot+2021-05-09+at+8.54.52+AM.png IDEO: Option Paralysis Project https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1620576577069-HAFMK9MMG1SI4UF0SB8M/Screen+Shot+2021-05-08+at+10.49.46+PM.png IDEO: Option Paralysis Project https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1620577693199-OE8WOKPQHQTW043Y7GOC/Screen+Shot+2021-05-09+at+9.27.57+AM.png IDEO: Option Paralysis Project https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1620578493867-X3TOUVSTSPG1ZX211I29/Screen+Shot+2021-05-09+at+9.26.24+AM.png IDEO: Option Paralysis Project https://www.emmaleyden.org/ideo-u-syllabus-project daily 0.75 2021-05-09 https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1620569845103-W23EQK9PCRS4J3W4832M/Screen+Shot+2021-05-09+at+7.17.12+AM.png IDEO U: Syllabus Project https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1620570499126-U65OAGHVH93J8DXTB76E/Screen+Shot+2021-05-09+at+7.22.28+AM.png IDEO U: Syllabus Project https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1620573843472-837Y9BQ0JYPGHN0K3S8B/Screen+Shot+2021-05-08+at+7.19.11+PM.png IDEO U: Syllabus Project https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1620570656010-8QWSXXH9OZ8D1HVJZNCK/Screen+Shot+2021-05-09+at+7.30.27+AM.png IDEO U: Syllabus Project https://www.emmaleyden.org/home daily 1.0 2022-08-27 https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1625081988184-HVYYZ8HJBA616Y4HGAL2/Fave+7+copy.jpg Home https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1620526180749-YYRFE05XQCPWZIXTDEQ8/Screen+Shot+2021-05-08+at+7.09.18+PM.png Home Manage a high velocity A/B testing program that boasts a consistent 8x+ ROI; design and scope tests, analyze quantitative data, and present learnings to stakeholders. https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1582781758453-05K94060NZZDN7OGE2SI/IMG_0167.jpg Home Solo backpacked through 13 countries in 1.5 years, included working in women’s health clinics at rural Nepali villages. https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1620527494312-TY78K1EDPB9NYY0BE3C5/IMG_4901.jpg Home Founded Pick Her Up, now a community of 400 women and growing that addresses need for female basketball players to find community. https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1620524605111-8BFII49VEYXCFVZ2DLUB/Team+Feb+2021.png Home Joined IDEO U in 2020 as a product manager focused on balancing user needs with business goals and owning the web channel. https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1620526911227-FP0TUNFK9X5ZVAIE4YC9/Screen+Shot+2021-05-08+at+7.19.11+PM.png Home Lead and co-craft innovative qualitative research plans as Product Lead to unpack problems and converge at clear, impactful insights and solutions. https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1582788750513-ENRGEVWB1C7JI1RYAS5W/IMG_1455.jpg Home Launched podcast and published 60+ articles, to make an impact on the less than 4% media coverage on women’s sports. https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1582782756700-496DSQAFUTCDSYS73VFK/IMG_2075.jpg Home Interviewed elite professional athletes and sport executives as a journalist and product manager for Excelle Sports, a start-up in NYC. https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1620527509877-PCAQ4OANBPO1K097N2KS/IMG_5015.jpg Home Introduced user-centered design methodologies, such as usability testing, to executives & product team at Title Nine. https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1582782119386-BXS36WJKLFJ9JUKZW97R/fae894ae-dfbb-4853-8c57-c6fc7b3cdbf3.jpg Home Rebuilt Varsity girls basketball program that I once led to state semi-finals as a player. Executive assistant to athletic director at Head-Royce School. https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1584228060730-S87C7BJEYXHNXW6K8O20/Screen+Shot+2020-03-02+at+10.48.11+PM.png Home Established Title Nine’s first-ever A/B testing program, producing huge gains in revenue and conversion rate across impact areas on site. https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1582782501221-IX1AJNYXABQ8XGSGH943/IMG_0565.jpg Home Captain of NCAA DIII women’s basketball team and BA in Psychology cum laude, at Macalester College, a top 25 liberal arts college. https://images.squarespace-cdn.com/content/v1/5e42c80d1842287855fe0c16/1582786554573-04JET8GIDXSZY1RNQW0N/IMG_3006.jpg Home Spoke as a panelist at entrepreneurship event about female founders organized by Women’s Sports Film Festival. Featured on Comcast TV, the East Bay Times, and more.